YouTube will be implementing new measures in the next few months to tackle the misuse of AI and disinformation. Deepfakes are a major problem, and the new restrictions aim to make AI-made videos more transparent. YouTube has rendered it “possible to request the removal of AI-generated or other synthetic or altered content that simulates an […]
Social Media
Marketing to Generation Z: What we can learn from TikTok trends over the past few months
If you want your influencer marketing, owned channel content, and sponsored social ad campaigns to succeed on TikTok, you need to keep up with the trends. However, the platform’s trending content also shows more patterns of what works (and doesn’t) with Gen Zers. Our May 2023 estimate predicts that 71.1% of Gen Z will be […]
Social media may hold the key to building relationships with baby boomers
Even if marketers are fixated on attracting millennials and Gen Zers, it doesn’t imply they should ignore baby boomers. Our projections show that 11.3 million consumers between the ages of 55 and 64 and 10.8 million consumers 65 and older will use social media to make a purchase in the coming year. Advertising to baby […]